“SAP's enduring vision is to help the world run better and improve people's lives. The opportunity to co-innovate with Expo 2020 Dubai strengthens SAP's position as the world's digital business platform. Millions will travel to one of the smartest cities in the world to feel the power of breakthrough innovation. With SAP's global scale, we are proud to help support Expo 2020 as the most technologically advanced and inspirational mega-event in the world.”
Bill McDermott – CEO, SAP

SAP, a global leader in innovative software solutions, has become Expo 2020 Dubai’s first international Premier Partner and will support the delivery of personalised experiences to millions of visitors from around the world. As Expo 2020 Dubai’s newly appointed Innovative Enterprise Software Partner, SAP will co-innovate on real-time technology platforms that enable organisers and exhibitors to instantaneously analyse data to identify visitor trends. These insights will be used to help tailor each visitor’s experience to their preferences. This could enable visitors arriving at Expo 2020 Dubai to be informed of the quickest route to their preferred pavilions with suggested stops on the way, or being directed to see the latest virtual reality advances because they are technology enthusiasts.