The story behind the campaign

Today more than ever, we all need to share inspiration, talents and experiences to do what no single person can.

To achieve this we need to join hands.

That’s why we made hands the star of our campaign.

We brought together people of all ages and ethnicities to choreograph a single unbroken journey through the power of collaboration to demonstrate what we can achieve by working together.

Because together, we get to better. And this is exactly what we’re doing at Expo 2020 Dubai. So let's join hands. Come be a part of what we do next.

Get Involved

A World Expo in Dubai

On 20 October 2020, for six months, millions of people from around the world will enter the doors of Expo 2020 Dubai to learn, innovate, create progress and have fun by sharing ideas and working together.

There will be something to stimulate every taste brought to you by countries from every corner of the world – experiencing new innovations, forums for sharing great ideas and cultural exchange, performances, concerts, dance, food and music. It will be an unforgettable experience for all.

As we draw closer and closer to this global celebration, there will be plenty of amazing opportunities for you to get involved.


There’s a lot more coming.
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