This will hit the sweet spot! The first Expo 2020 Dubai licensed product by Bateel is not only delicious, it celebrates the Emirati and Arab culture.
The Expo 2020 team has worked hand in hand with our official licencee Bateel to design new date boxes wrapped in matte paper decorated with gold foil date palms, a significant symbol of the Gulf region.
These dates are the first in a series of licensed products that Bateel will produce in the lead up to, and during, Expo 2020. The boxes are available in 120gm and 350gm sizes in selected stores across the UAE.
Dates are synonymous with the Middle East and have sustained people here for thousands of years. The nutritious snack is also traditionally enjoyed by Muslims to break their fast during the holy month of Ramadan.
These gift boxes are part of a much wider Expo 2020 Dubai licensed product range that will be made up of some 5,000 unique products produced by 70 licencees across 40 separate product categories.
As the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region, Expo 2020’s licensed products will reflect and share the culture and heritage of the UAE, and the region, to a global audience of millions.
More of these products will be rolled out in the coming months.