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When Expo 2020 Dubai welcomes the world from
1 October, people of determination will be at the forefront of the visitor
experience – a fact confirmed by Expo’s international certification as a
Sensory Accessible Event.
In acknowledgment of Expo’s pledge to host
the most accessible and inclusive World Expo in history, it has become the
first event in the Middle East, North Africa and Asia region – and the first
World Expo – to receive the International Board of Sensory Accessibility (IBSA)
certification.
The landmark recognition was presented to Expo
2020 by Sensory Access – the body responsible for assessing Expo’s
accessibility measures – at an event to mark World Autism Awareness Day (2
April), held at Terra – The Sustainability Pavilion.
Among the innovative measures that helped
secure the certification are four on-site Quiet Rooms for visitors experiencing
sensory overload or anxiety, downloadable social stories from the Expo website
that share sensory information on the wide array of visitor experiences, and ‘Sunflower
Lanyards’ for those who wish to discreetly signal that they have a hidden
disability.
Other features set to be introduced include
the PODium app, developed in collaboration with SAP, an Official Premier
Partner of Expo 2020, designed to help people of determination navigate Expo,
with features such as 3D visual mapping, audio navigation and haptic feedback; 3D
tactile models of Expo’s flagship architecture; scannable codes for self-guided
experiences narrated through sign language, audio description and written
captions; hearing induction loops; and service dog relief areas.
Beyond the six-month event, Expo 2020 aims
to create long-term opportunities for the UAE’s people of determination,
working in collaboration with the Ministry of Community Development on
meaningful employment opportunities that build their professional skillsets and
work-experience portfolios.
Tickets to Expo 2020 Dubai will be
available free of charge for all people of determination, and at half price for
their companion. Meanwhile, accessibility will be on the agenda during event
time with Tolerance and Inclusivity Week, part of a series of thematic
programming addressing key global issues.
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