Expo 2020 has appointed internationally renowned Swiss brand Swatch as its Official Timing Provider to ensure The World’s Greatest Show runs like clockwork.
Swatch’s partnership with Expo 2020 – which will open its doors to the world next year on 20 October – will deliver precision timekeeping for the duration of the 173-day event as well as countdown installations that will serve as landmarks across Dubai.
These installations will be the result of a collaboration with the world’s most renowned designers and carry technology from Swatch Group subsidiary, Swiss Timing, one of the world’s foremost creators of timekeeping technology.
Its presence will include retail locations in the welcome plaza and each of the Thematic Districts where visitors will be able to view watch collections inspired by Expo 2020’s subthemes - Opportunity, Mobility and Sustainability.
These collections will include Swatch SISTEM51 watches, which are battery free and powered by the wearer’s movement.
From 20 October 2020 to 10 April 2021, Expo 2020 Dubai will be an unmissable celebration that also aims to create a better future, bringing together 192 participating nations and millions of people from across the globe.
Expect plenty more A-list entertainers plus cutting-edge tech, jaw-dropping architecture, world-famous chefs, 60-plus live shows per day, more than 200 dining outlets and culture from every corner of the planet at the World’s Greatest Show.