Remaining Time

20 October 2020 - 10 April 2021
Suggestions
    Formula 1

    Expo 2020 signs 14-month sponsorship deal with Formula 1 starting with Abu Dhabi GP

    Expo 2020 signs sponsorship deal with Formula 1 to build awareness of World’s Greatest Show

    Expo 2020 Dubai has joined F1 as an official sponsor with a 14-month association that will run from the climax of the 2019 season and throughout next year’s race calendar.

    Formula 1 is a global sport and has a wide-reaching fan base – the perfect stage to showcase the first World Expo in the Middle East, Africa and South Asia region. The association is seen as an ideal fit, combining the World’s Greatest Show of human brilliance and achievement and the greatest motor racing spectacle in global sport.

    Expo 2020’s F1 sponsorship will involve activations to raise awareness of Expo 2020 and will include trackside and digital advertising at seven Grands Prix in 2020.

    To kick-start the association, the first trackside advertising will be seen at the Etihad Airways Abu Dhabi Grand Prix on December 1. The trackside advertising will then be at the following Grands Prix in 2020: Vietnam, China, Canada, Great Britain, Singapore, USA and Abu Dhabi.

    Murray Barnett, Director of Sponsorships and Commerical Partnerships, Formula 1 said: “We are excited to be working with Expo 2020 Dubai – the largest coming-together of nations, multilateral organisations, corporations in the history of the region.

    “One of the defining features of Formula 1 is that our events help celebrate the countries we race in. Expo 2020 does the same for 192 countries in one incredible destination. Just like the World Expo, Formula 1 celebrates culture collaboration and innovation.

    “We are very proud to be promoting Expo 2020 in the lead-up to the event across some of our landmark Grands Prix in 2019 and 2020.”

    Anthony Ward, Vice President of Marketing, Expo 2020 Dubai, said: “Expo 2020 Dubai will be a unmissable global celebration that will showcase human ingenuity, international collaboration and futuristic, breakthrough innovations – all of which we see in Formula 1 action throughout the season.

    “With F1‘s like-minded audience, we look forward to building global awareness ahead of Expo 2020’s opening next October through this exciting collaboration with one of the world’s most popular global sports."
    • calendar 15 Jan 2020
      Expo Story
      Dulsco initiative launches bus as regional first in recycling promotion

      Expo 2020 aims to raise importance of smart recycling with nationwide bus tour, driven by waste partner Dulsco

      Read more
    • calendar 12 Jan 2020
      Expo Story
      New Zealand cricketer McCullum meets teams responsible for pavilion construction

      Former New Zealand one-day cricket star McCullum will be spreading the message back home about why his compatriots should come to Expo 2020 after a recent site tour including a meeting with the team responsible for the national pavilion.

      Read more
    • calendar 05 Jan 2020
      Expo Story
      Talabat named food delivery platform for Expo 2020

      Talabat has been selected as the food delivery platform for Expo 2020 Dubai. Visitors can order from Talabat on-site from a wide range of restaurants to have their food delivered or collect from pick-up points.

      Read Original Article
    • calendar 20 Dec 2019
      Expo Story
      Edinburgh tech firm’s learning robot, Marty, gets Expo Live helping hand

      Edinburgh Evening News reports that the Scottish tech firm behind a robot called Marty, which teaches coding and robotics skills to children, has been given a funding boost by Expo Live.

      Read Original Article