aobag.com | Expo Live | Expo 2020 Dubai

1 October 2021 – 31 March 2022

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Using social media to recycle in China

Problem

Low waste recycling rate in China

Solution

Social media-enabled waste collections with financial incentives

Sector

Origin

Presence

About the company

aobag.com uses social media to encourage recycling by recording how much users recycle and giving them a cash reward. They aim to improve the overall recycling rate in China by providing a complete service, both online through social media and offline with recycling bags and community drop off points for recycling. This model makes recycling simple and rewarding for the user, while also making Recyclable waste easier to collect and transport to the sorting centre. Established in 2017, aobag.com has recruited more than 200 organisations and over 30,000 users who have recycled more than 440,000 kg of waste.