1 October 2021 – 31 March 2022

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Serbia Pavilion

The ideas that changed, and are changing, humanity

Virtual Expo Dubai

Country Serbia
Architect A3 Architects Studio
Location Mobility District
- Closed 10:00 - 23:00

Architecture
Country Pavilions and Exhibitions
Food and Beverage
Innovation and Technology
Mobility

Creating ideas inspired by the past and shaping the future

Serbia creates ideas! We celebrate 7,000 years of creativity and innovation on Serbian territory while shaping the future through our leading position in the world of innovation.

Explore amazing virtual exhibitions of Serbian ideas that changed and are still changing the world
Discover why Serbia is called the 'Silicon Valley of the Balkans'
Create your own avatar as you journey through the Serbian pavilion and interact in real-time

What to expect

Experience and awesome Virtual Reality journey
Dive into an inspiring Virtual Reality 'exhibition of exhibitions' of Serbian ideas including the great scientists, the treasures of the National Museum of Serbia, the Tesla Museum and the City of Belgrade museum, as well as Serbian contemporary art and design.
Discover our digital transformation
Learn how Serbia is leading the world in areas such as Tech/ICT, Start-ups and innovation, health and COVID-19 management, digital e-government, creative industries, agriculture and e-agriculture, and digital education.
Discover modern Serbia
Learn how Serbia is prioritising innovation and creativity to find new solutions to some of the world’s most pressing problems, and is in turn flourishing as a modern, dynamic, optimistic and collaborative nation.
Learn how great ideas can change the trajectory of humanity
Discover how Serbian ideas have changed, and are changing, the world: from the creation of the first metals, through electricity and the radio, to climate science and early space exploration, to medical breakthroughs and Nobel Prizes.
Belgrade is ranked among the world’s 5 most creative cities
Embrace modern Serbia as an open, collaborative and fun nation full of creative, innovative and imaginative people through our programme of events and live music.

Serbia Pavilion website

Quick facts

Land Area

Serbia’s land area covers 88,361sqkm, similar to Hungary or Jordan
Cultural Diversity

Serbia is home to 6.9 million people from 26 ethnic groups speaking 11 languages
First Expo Appearance

Serbia took part in the World Exhibition for the first time in Antwerp, Belgium in 1885
Digital transformation

Serbia is the Silicon Valley of the Balkans, producing top-notch tech talent

Did you know?

Only 5% of human history has involved city living. Urbanism began over 7,000 years ago at Vinča, on the territory of modern Serbia. Vinča changed the way all of humanity lived, survived and thrived, sparking an explosion of creativity, innovative technology, trade and peaceful coexistence. The striking angled roof of the Serbian Pavilion is inspired by the pitched roofs of Neolithic Vinča. Our Pavilion is a time capsule of humanity’s future, with digitisation, AI and VR at its heart.

Serbia Pavilion

Creating ideas inspired by the past and shaping the future

What to expect

Quick facts

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