The ideas that changed, and are changing, humanity
Food & beverage
Serbia creates ideas! We celebrate 7,000 years of creativity and innovation on Serbian territory while shaping the future through our leading position in the world of innovation.
Serbia’s land area covers 88,361sqkm, similar to Hungary or Jordan
Serbia is home to 6.9 million people from 26 ethnic groups speaking 11 languages
Serbia took part in the World Exhibition for the first time in Antwerp, Belgium in 1885
Serbia is the Silicon Valley of the Balkans, producing top-notch tech talent
Only 5% of human history has involved city living. Urbanism began over 7,000 years ago at Vinča, on the territory of modern Serbia. Vinča changed the way all of humanity lived, survived and thrived, sparking an explosion of creativity, innovative technology, trade and peaceful coexistence. The striking angled roof of the Serbian Pavilion is inspired by the pitched roofs of Neolithic Vinča. Our Pavilion is a time capsule of humanity’s future, with digitisation, AI and VR at its heart.