A sustainable business partner now, in the future and beyond
Country Pavilions and Exhibitions
Retail and Merchandise
Africa is the cradle of human evolution and the essence of innovation. It is advancing towards realising its continental blueprint and invites collaborators to be part of this new narrative.
A continental market: 55 countries and 1.7 billion people and growing
Home to several of the world’s fastest growing economies
30 million sqkm, 60% of the world’s arable land and 30% of earth’s natural mineral resources
Over 2000 languages and the only continent that covers all four hemispheres of the earth